The author believes that it is important to sell an item with unimpeachable features and a comfortable and pleasing appearance. However, it is more important to let people know that he needs it, stimulate his desire to buy, and grasp his heart.
Taking a look at the promotion activities in the domestic safe industry, almost all of them are introducing the company's products and new products. For customers who need to purchase safes, the role of promotion is only to provide a choice; for those who do not need to buy safes, it will also play a negative role, making the viewer feel uncomfortable. The activities in safe stores are nothing more than price reduction news, new product launches, and celebrations. Regardless of the variety of activities organized under what excuses, their content is almost the same, that is, marketing products. This is a dead end. It is like feeding a person who eats a meal. Both parties find it difficult.
The establishment of a brand requires long-term and complete planning and necessary publicity and packaging. The premise is based on quality assurance and R&D capabilities. The content of the promotion is not just a product introduction, but more importantly it stimulates the people's desire to buy. From the side, he tells him that he needs to buy a safe, and what he needs is exactly what is being promoted. Such propaganda is justified. The establishment of a brand only establishes its position in the industry. Selling products still depends on the introduction of new products.
New, who does not love new things? New look, new skills, new technology, new features. The surpassing of the new representative quality represents uniqueness and represents the prospect of prosperity. How to rely on new products to change the old market?
for example. In the near future, Shield Safe held a "fire drill" event - this brand is based on the "fire protection function" as the main technology. Due to the severe fire prevention situation in the country in recent years, and everyone's attention to fire is very high, so the audience at the event was very large. The planning activities include fire drills, product sales, and dinners. The theme of product sales is centered around the new series of products that can give customers real benefits, especially in the context of thrilling fire drills, so that the presence of the audience there is an urgent need to purchase a fire safe. Then he launched the "Fire Prevention Public Welfare" campaign on Weibo to send attention to the people who were injured by the fire. At the same time, he also reminded people of the importance of fire prevention, the importance of protecting personal safety and property safety in the fire, and promoted the company's products. .
Through examples of the "safety drill" and "fire public welfare" activities of shield safes, it can be seen that breaking the old market of safes has always been a matter of silence, not only more new products, but also new products. The opportunity to continue to launch, through this entry point, allows consumers to understand the safe, understand the industry, understand that they need to buy safes, and realize that this brand is truly considerate to consumers and affectionate.
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