In the era of industrialization, China's smart door locks have been behind the imported brands due to technological innovation, design capabilities, and inherent insufficiency of brand influence. The quality, stability, value, detail and price of products have always lagged behind.
The Korean fingerprint lock represented by Samsung Samsung has occupied more than 80% of the global high-end smart lock market share. Samsung smart lock has become the favorite of Chinese people for high-end smart locks. Chinese people can use 200%-400% higher than domestic fingerprint locks. The price is chosen. The global five-star hotel lock is almost monopolized by the Norwegian Vingcard smart lock brand with a share of more than 60%, and the price is 400%-700% of the domestic hotel lock. Although the domestic hotel lock Daxie Aideer brand is very hard and the products are stable, most of the products can only be sold to some second- and third-rate hotels. Is the imported brand doing very well, so that the Chinese people will buy imported brands at a price several times higher than the domestic smart locks? In fact, insiders know that imported brands are definitely not worth the money, although they are slightly better in stability and appearance. Traditional domestic brands, but in today's highly informatized, the security, convenience, practicability, innovation and cost performance of foreign brand smart locks have been far surpassed by some domestic Internet smart lock brands. Especially for a famous foreign brand fingerprint lock, the technology of copying fingerprints is very simple and convenient. It is easy to open the fingerprint lock, and the mechanical anti-theft ability of the foreign brand is poor (the mechanical anti-technical opening and anti-destructive opening ability is poor) Safety has become a serious hidden danger for foreign brands. In other words: the traditional foreign brand smart fingerprint lock technology has lagged behind the times.
The smart lock industry in the electronic information age gives Chinese companies the opportunity to compete on the same stage
In the era of intelligence, the opportunity for equal competition between domestic smart door lock brands and imported brands is given.
Recently, the smart lock domestic brand enterprises represented by walnut smart door locks have grown rapidly, and the products with good creativity have been continuously launched. With the addition of a group of IT senior talents, the creative team's passion for innovation, the return of craftsmanship, and the support of the Chinese government's industry 2025, certain indicators of the smart lock industry have begun to surpass foreign brands.
Recently, the most interesting thing is that the Bluetooth smart lock brands August and Kevoclock, which are closely cooperating with Apple, have been removed from the Apple Store. The main reason is that the stability and security of the products are not satisfactory. This is consistent with Apple’s consistent position of paying attention to user experience. Distance, of course, is of course. Foreign brands such as August Kevoclock Schlage Lockitron Goji Panasoni with more Internet technology resources and brand resources support, due to excessive emphasis on Internet thinking, transitional attachment to the Internet, neglecting the characteristics of the industry and the basic requirements of users, the response of its product market Relatively cold, the user's evaluation is not as good as expected. In other words: the later roads of these Bluetooth lock brands are not smooth.
Beyond foreign brands, smart locks are the responsibility of the times to Chinese companies.
It is the responsibility of enterprises to realize the dream of surpassing foreign brands by leveraging China's advantages of making big powers, consuming big countries, and sharing resources and technology.
In stark contrast to the frustration of foreign brands, the domestic brand of walnut smart locks has been sung all the time. In July, it was awarded the title of “National Consumer Electronics Industry Technology Innovation Key Promotion Brand†by the China Electronics Chamber of Commerce. The Asia Forum was unanimously selected by the judges of 13 countries as the only "Electronic Innovation Award". At present, Smart Lock has signed long-term strategic cooperation with 13 companies including CITIC Real Estate. The sales volume and user evaluation of the products are also the best of the similar Bluetooth lock products.
Walnut smart lock can develop in the industry brand Bluetooth smart lock industry's adversity, from the strong technical support of the walnut wisdom lock team and the accurate understanding of the user's needs, as well as CEI Shenzhen Changen Industrial has been insisting for 15 years. The resources accumulated by users' thinking, technological innovation, digital design, precision processing, and brand marketing. The walnut smart lock has achieved the following indicators:
1, the design
The design of the walnut smart lock has been used for eight months. It has been opened six times, and it has been played six times. The appearance has been modified twenty times, and every detail has been perfected.
The design concept of the walnut intelligent door lock is derived from the harmony of the home, conforming to the aesthetics of each member of the family, and is installed in a simple shape, complex shape, Chinese or European door is relatively harmonious. The design of the foreign brand is more suitable for single dormitory, the individual product looks contemporary, but it is only suitable for flat door. The most advantageous advantage of the walnut lock is that the product itself is very complete and no need to purchase any accessories; the products of the foreign brand are incomplete, and other accessories such as handles must be purchased.
2, structural design
The structure of the walnut lock is based on the experience and resources of the mechanical anti-theft lock multi-lock, so that the mechanical anti-theft and the electronic anti-theft are perfectly combined, so that the user can rest assured.
Walnut smart door lock structure is more reasonable, is a "mechanical anti-theft + intelligent encryption and decryption" two-in-one structure, is a real anti-theft door lock structure, while giving the elements of fashion, let the walnut intelligent anti-theft lock beyond the mechanical lock The rigid image is an auxiliary lock structure, which is only suitable for the structure of interior doors and decorative doors, including the mechanical locks he uses, and does not have anti-theft function. The foreign brand cannot be used as an entry lock and only acts as an auxiliary lock. It works.
3. Family adaptability
The overall development of the walnut lock took four years, and the user's experience took a year. Walnut lock puts the care of humanity in the first place, paying attention to the feelings of the elderly and children.
The design concept of the walnut smart door lock for the family experience is highlighted in many details. The key authorization is very simple, and the mobile phone scans the QR code authorization. Each member has his own unlocking tool, a mobile phone for young people, a keychain or mechanical key for the elderly, a keychain for children to unlock, and a walnut lock for the elderly. Foreign brands only consider the use of young people, ignoring the unlocking experience of children and the elderly.
4, ease of use
The walnut lock effectively solves the problem of long-distance unlocking and realizes the remote unlocking of the cloud key.
The use of the walnut lock is very simple and effective. When the mobile phone scans the QR code, it becomes the key. The mobile phone is the key to the keychain keychain. The mobile phone and the keychain can be touched or remotely unlocked. The mobile phone and the key are lost, as long as the APP on a mobile phone can be revoked immediately. The authorization of foreign brands is complicated and inefficient. After scanning the QR code, the mobile phone enters the manufacturer's website and registers the user information through the website. After the data registration is complete, the manufacturer authorizes your mobile phone to become the key. If the mobile phone is lost, you must apply to the website. Logout, and authorize each key to be charged, the complicated procedures are not flattering. The remote unlocking of the cloud key of the walnut smart lock is also more characteristic. There is no cloud storage only by the cloud channel. The guest applies to the owner for the cloud key, and the encrypted information is transmitted to the guest mobile phone through the cloud channel for secure remote unlocking.
5. Peripheral environmental adaptability
It took ten months for the signal reception signal of the walnut lock to use the laboratory of the Hong Kong Polytechnic University.
Walnut smart door locks can be installed regardless of wooden doors, steel doors, steel doors, and doors can be opened intelligently inside and outside the door. The foreign brands are basically only suitable for installation on wooden doors, and steel doors are generally not suitable for installation.
6, intelligent security
The walnut smart lock electronic uses 128-bit encryption system, which is the highest standard of smart home products.
The walnut smart lock uses a 128-bit encryption system, which is the first in the home system. The walnut smart lock uses the military's encryption and decryption technology, while the foreign brand currently only uses ordinary encryption and decryption technology.
7, destructive opening
The walnut smart lock is designed according to the highest requirements of the anti-destructive opening of the mechanical anti-theft lock.
Walnut smart door lock is based on advanced mechanical anti-theft lock, plus intelligent anti-theft, lock lock body and panel are designed according to the standard requirements of advanced anti-theft lock. It has anti-destructive opening function such as anti-drilling and anti-smashing than mechanical lock. The foreign brand is designed according to the indoor door lock, and does not have the functions of anti-drilling and anti-smashing.
8, personal information security
The key card, QR code, smart lock and mobile phone form a closed safety certification system, and the safety information is kept by the owner.
The walnut smart door lock protects the user's personal data with ingenuity. For fear of a slight negligence affecting the user's information security, the key card of the mechanical key and the two-dimensional code of the smart lock are all closed and directly handed over to the user for safekeeping. Any personal information.
Mechanical keys, QR codes, smart locks and mobile phones form a complete security system. When the Bluetooth is not activated, the smart lock is closed to prevent network security attacks. The cloud key handling of the walnut lock is also very unique, using the method of the guest application and the owner's authorization to prevent the cloud from leaking. The foreign brand uses the mechanical key without any protection. The third party can see the information of the mechanical key at will. The most incredible thing is to keep the user's basic information, including the mobile phone number, in the manufacturer's database. It will suffer. This is irresponsible for the safety of the user.
9, battery life time
Walnut Smart Lock uses a power-saving mode that combines electronics and mechanics, software and hardware.
The four ordinary batteries of the walnut smart door lock have a standby time of up to ten years and a battery life of thirty months. The foreign brand's battery life is only six months, and no more than twelve months.
10, the price
High matching low price is the basic requirement of walnut smart lock. A smart lock is only equivalent to the price of a multicolored mechanical anti-theft lock or two multicolored lock cylinders.
Walnut smart door locks, despite high standards, high configuration, high performance, and low price. Although the foreign brand has low configuration, low functionality, and an extra charge of 3-5 US dollars for each mobile phone key, it also needs to purchase accessories such as handles, and the price is about 250 US dollars. The total cost is much higher than the walnut lock.
Walnut Smart Lock With the development of Internet technology, the product features will be more powerful and practical. The second generation upgraded version of Walnut Smart Lock will be unveiled at the Las Vegas International Consumer Electronics Show in January next year.
The era of electronic information gives Chinese companies the opportunity to sit together with the world's enterprises. With the advantages of creating a big country, a big consumer country, and sharing resources and technology, as long as they insist on: independence, innovation, focus, sharing, user thinking, China's smart lock industry Beyond foreign brands will soon reach the pinnacle of the global smart lock industry.
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