In recent years. Foreign trade orders have decreased. The export of domestic outdoor furniture companies was blocked, and the operating pressure increased. At the same time, the demand of domestic consumers for outdoor furniture is increasing day by day, and many export enterprises are thinking about transformation to avoid foreign trade risks.
At present, the audience of outdoor furniture in the domestic market is relatively small. As dqio, EVERITE, YOTRI and Arti), Mr. Dredm, Sonar and other brands accelerate their domestic sales, healthy and casual lifestyle With increasing popularity, outdoor furniture is increasingly sought after by the public.
The development of the domestic Chengdu furniture market means that outdoor furniture companies have to formulate domestic sales plans based on China's consumer demand and local conditions. "The channel wins the world," this code must be focused on countless domestic industries and has been fully taught. Outdoor furniture companies must open up the domestic market, and must be able to pay attention to channel construction and make sure the price of dyeing channels is good.
In the exploration of new markets, choosing direct-operated stores to test the market is conducive to the company's timely grasp of market dynamics, feedback information and timely response, which has a positive effect on the company's determination of development direction. The famous international high-end outdoor furniture brand dgio is a successful example. In 2006, dqio entered the Chinese market and successively opened direct sales stores in Shanghai, Beijing, Shenzhen, Guangzhou and other places. After nearly four years of trial sales and exploration, after basically understanding the consumer needs of domestic customers, the channel model was adjusted The camp develops into a franchise store.
Since the beginning of the revolution, I have started to recruit franchisees and distributors nationwide, and have successively opened franchise stores in Shenyang, Qingdao, Jinan, Hangzhou, Suzhou, Chengdu, Chongqing, Xi'an, Changsha, Wuhan, etc. The dream of rapid channel expansion extends the marketing network to multiple target markets.
At present, in addition to dgio, Adi, Sonar, Asia-Pacific furniture, etc. have also adopted this method to develop the domestic market. These three brands have all opened their first domestic directly-operated stores in Guangzhou in February 19 Chinese market. After two years of exploration and accumulation, these brands have matured in style and positioning of domestic products. To expand the scale of operations, the plan to establish franchise stores across the country is also gradually being promoted.
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