In the short 20 years, China's cabinet industry has grown from an initial nuisance to one of the important areas of the home furnishing industry. The huge market potential makes the Chinese cabinet industry become the "sweet bun" in the eyes of many merchants, regardless of whether they have been in contact with the home furnishing industry before, they have focused their eyes on this "big cake" in order to get a slice of the cake. This has promoted the rapid development of China's cabinet industry, but also brought a series of problems such as lack of standards. After 20 years of development in China's cabinets, how far is it from the international advanced cabinet industry?
Fish and dragon mixed cabinet market
Recently, the reporter randomly visited the major home furnishing markets and conducted a thorough survey of the cabinet brands in each market. At Bagua Ling Guo An Ju, the reporter noticed that, even with the most basic configuration, most brand cabinets must be sold for more than 3,000 yuan per square meter. And some high-end brand products even offer more than 10,000 yuan. Despite the high price quotes, most of these products have detailed product specifications, quality guarantees, and certifications issued by environmental certification agencies, which can fully protect the owners' various rights.
When the reporter came to a home wholesale market in Longhua, he found that a cabinet also marked with solid wood material and waterproof performance had the same appearance as a brand of solid wood cabinets, but the price dropped from 3,000 yuan to 1,000 yuan. Some cabinet shops even sold 500 yuan per square meter, and the price contrast was staggering.
The reporter immediately walked into a store, expressed the desire to buy in the name of the owner, and expressed doubts about such a low price. The shop guide's lady told reporters that their products are not much different from "first-line brand cabinets", just because the brand is in the early stages of development and "little profits but quick sales." But when the reporter asked to check his product quality assurance letter, he was refused on the grounds that "there was no such in the branch." Although there are many hidden quality risks, these "cottage products", which are similar to the first-line cabinet products, have successfully attracted many owners to buy with low prices.
At present, the entire cabinet market is not mature enough, and no special supervision agency has been formed. This has caused many brands to be confronted with "cottages" shortly after launching their products. These "cottages" not only have the same appearance, but even advertise their own use The materials are similar to the first-line brands, which not only violates the legitimate rights and interests of major brands, but also causes some consumers to distrust the quality of the cabinets, disrupts the entire cabinet market, and seriously affects the development of the cabinet industry in China.
Industry development without power
In the interview, the reporter also found that although the entire Chinese cabinet industry is currently in a stage of rapid progress, but the speed of new product launches is different from other industries, the brand brand new product debut time is quite "rare", accordingly, Shenzhen Yuetu Kitchen Wan Zhengheng, general manager of the cabinet, said that the cabinet industry is different from other industries. Due to technical and other reasons, the so-called new products are mostly only some improvements in style and color. The main materials are basically There have been no major changes or innovations.
The inability to make breakthroughs in products has also caused major cabinet brands to use other methods to increase their market sales. This has brought one after another industry sales climax while hiding the problem of China's cabinet industry stalling. . Because it is impossible to develop new ideas in product design, everyone does not seem to have a sense of direction. They all follow the trend. The more the store is opened, the larger the area is, but regardless of the cabinet manufacturer, the business has a lot of living space. This irrational behavior is actually internal friction, without any substantial development, but instead the entire cabinet industry is retreating.
How big is the gap with international famous brands?
Due to the late birth of the cabinet industry itself, but it has caught up with the new period of rapid development of China's real estate economy, many manufacturers have fancy this home industry's "sweet buns", have invested capital and entered the cabinet industry; As a result, it also brought prosperity to the entire cabinet industry in China. However, behind these 20 years of prosperity, China's cabinet industry itself lacks a corresponding management and supervision agency. Relying solely on the market's regulatory role will inevitably lead to rampant "shanzhai" and the owner's rights cannot be protected At the same time, the launch of new cabinet products has insufficient stamina, and there are very few innovative products with new technologies, but they are tired of opening new stores and expanding their area. Behind the booming market, they have hidden hidden dangers for the entire cabinet industry. .
Faced with the recession in the cabinet market this year, Li Changliang, general manager of the South China district of Hagrid, also has his own views. In his view, Chinese domestic cabinet brands always have certain irrational phenomena in product development. After designing a new product, it didn't go through enough time to be verified before it was brought to market. For example, the electric drawer that was hot in the market before has actually been developed in Europe, but the international cabinet brand names still dare not be promoted to owners after a long and repeated verification. The electric drawers made in China were put into the market shortly after being rigorously debugged, they had quality problems and had to be repaired.
Although sales data is the lifeline of a company's survival, a brand that wants to go further really depends on continuous innovation and excellence in product design. Under the situation of more and more stores this year, the area is getting larger and the sales are increasing slowly, should manufacturers and distributors also think about the future development path of corporate brands. How big is the gap between big international cabinet brands? At the same time, in the face of this industry situation with serious internal friction and widespread piracy, should our "relevant" departments stand up and give their voices to rectify the order of the entire industry so that China's cabinet industry can develop healthily and for a long time.
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